Archive for the ‘Projects’ Category
AIM for Business
Publishing, marketing, creating effective messages and engaging audiences is something I’ve been involved in for more than 20 years. Now, along with IT and design genius Eric Boettcher, I’m thrilled to announce the formation of Applied Imagination Media, where we think we have come up with a better way to make business web sites.
When we think of innovation, we usually focus on new technologies, but innovation within a business model can be just as effective as a means of creating a new market or shifting market demand from traditional sources to the new model.
Eric and I didn’t set out to create a new model for the web design business; We looked at the current model from the perspective of the customer (having been customers ourselves in the past) and noted some dysfunctional practices in the industry. The most glaring problem was that most web design firms assumed that their clients came to them knowing not only what they wanted on their site, but that what they wanted was the right mix for their business and goals.
We found just the opposite to be true. Clients know the importance of an Internet presence and they generally know the types of services they would like to offer online, such as an online shop or contact point. But most clients need expert help to decide how to achieve those goals. What it comes down to is offering a complete plan that includes effective messaging, presentation, and functions that will help their site become visible and engaging. Read the rest of this entry »
